Experience · Alex Shortov

25 years, measured in tenures

The unusual thing about this timeline isn't the roles - it's how long the clients stayed. The condensed version lives on the résumé page.

2026 - nowpresent
AEO Content, Inc.
CTO

The first AI Engine Optimization platform (aeocontent.ai): site audit engine, citation-rate testing across every major AI answer engine, and a block-based AI article writer. TypeScript monorepo with four apps, containerized workers, MCP server, Chrome extension and WordPress plugin - built from the ground up.

2008 - now18 yrs
Data Subsystems, Inc.
Founder · Solutions Architect & Lead Developer

The engineering consultancy behind most engagements below: payment platforms, e-commerce, industrial software, real-estate search, crypto interfaces and CRM infrastructure - 130+ projects, architecture and code by me, with delivery squads across 10+ concurrent clients for fifteen of those years.

2023 - 2025
AdPal
Platform Engineer → CTO

AI chatbot platform powering customer interaction and lifecycle engagement for B2B SaaS and fintech clients. The early AI Search experiments here directly shaped the AEO Content architecture.

2017 - 20258.5 yrs
SeamlessChex
Engineering Manager, Payments Platform

Led full-stack delivery for a regulated fintech payments platform - onboarding, payments and account management - then built the engagement systems tied to merchant lifecycle and compliance state.

2008 - 202517 yrs
Electro-Mech Scoreboard Company
Web Platform → CRM & Content → Growth Systems Engineer

Took a B2B manufacturer from a static site to an operational content, CRM and funnel platform over 17 years - now one of AEO Content's first case studies (AI-visibility score 33 to 90).

2010 - 202515 yrs
SINGER22
Platform Engineer → Migration Engineer → Systems Integration Lead

Custom e-commerce platform for a 10,000+ SKU fashion retailer, a full Shopify migration preserving SEO equity, then a clean wind-down - and the owner's relaunch as 22sGems.

2008 - 202214.5 yrs
Tampa4U Realty
Platform Engineer, Real Estate Search & SEO

Content-heavy real estate search platform where organic traffic was the growth channel: thousands of programmatic SEO pages from MLS feeds, wired into an in-house CRM and email automation.

2014 - 20217 yrs
Seamless Payments
Payments Platform Engineer

Payment infrastructure and merchant lifecycle systems - turning transaction, dispute and risk events into timely merchant-facing communication.

2021 - 2022
Inframark
Portal & Web Systems Engineer

Customer-facing portals and web systems for a national water infrastructure operator - functionality, UX and platform stability.

2020 - 2022
Veji Holdings
E-commerce Platform Engineer

Multi-vendor marketplace serving the US and Canada: vendor onboarding, localized catalogs and marketplace SEO architecture.

2002 - 20085 yrs
Nutraline Distributors, Inc.
Web Developer

Ran web development, digital marketing and the whole e-commerce operation for a distributor: the storefront, the campaigns and the numbers behind them.

2001 - 2002
Matrix Technology Group, Inc.
Software Developer

Development and quality assurance for a suite of marketing software - the first production code, 2001.

Full detail on LinkedIn.

What I build with

Product
TypeScriptNext.js AstroReact Node.jsPython
Data
PostgreSQLSupabase RedisVector search
AI
Anthropic Claude Agentic workflows (Claude Code) OpenAIRAG pipelines ElevenLabsMCP servers
Infrastructure
CloudflareAWS VercelDocker TerraformGitHub Actions ModalLinux / on-prem
Commerce & integrations
ShopifyMagentoStripe Plaid & ACH railsTelegram Bot API CRMsOAuth & private APIs
Legacy & industrial
PHP.NETElixir GoPLC / Structured Text Industrial HMIs